Generational Diversity & Inclusion Training

Tuesday, March 17th– Wednesday, March 18th
Buckhead Center
Tower Place 200
3348 Peachtree Road NE Atlanta, GA

Organizational leaders are increasingly confronted with challenges due to the differing mindsets, workstyles, & communication styles of the five generations present in the workplace.

To prevent and overcome these challenges, HR professionals, consultants, & coaches need to enhance their knowledge, tools, and resources to better align with the needs of today’s diverse workforce.

Complete this training and obtain the designation of a
Certified Generational Specialist.

Registration: $995

10 Contact Hours of Training

9.5 PDCs for the SHRM-CP or SHRM-SCP

SHRM Recertification Provider 2020

Certified Generation Specialist

Training Resources:
Can be used to design and facilitate future programs and trainings



  • Identify and discuss challenges experienced when working with employees from multiple generations.
  • Identify, describe, and differentiate characteristics, communication, and work styles across generations.
  • Apply generational knowledge to better design and tailor training programs to enhance overall effectiveness across generations.
  • Better market programs and services to the various generations.
  • Build recruitment, retention, and coaching strategies tailored towards the Millennial and Generation Z generations.
  • Incorporate cross-generational exercises and strategies in coaching and training sessions.

Great workshop! I will apply this knowledge in my work environment.



Pre-reading about the five generations to be completed prior to training.

Day 1:
Morning: 8:30AM-Noon

  • Organizational Implications of Multigenerational Characteristics
  • Generational Mindsets, Characteristics, and Communication Styles
  • A Closer Look: Understanding Millennials & Generation Z
  • Bridging the Gap Across Generations

Noon-1:00PM: Lunch Provided
Afternoon: 1:00PM-4:30PM

  • Engaging Exercisesto apply generational knowledge
  • Engaging Exercisesto be utilized when designing future trainings

Day 2:
Morning: 8:30AM-Noon

  • Training, Coaching, and Consulting Implications
  • Review & Application of Modern Training Techniques

Dr. Furman rocked! Awesome! She nailed the knowledge side, the practical side, and was a phenomenal speaker from a delivery standpoint…engaging, funny, amazing!


Dr. Melissa Furman
is the founder of Career Potential, LLC and has a passion for helping individuals with career, professional, and leadership development. Her research and training expertise include: generational diversity, career development, leadership development, and emotional intelligence. She has provided individual coaching and organizational consulting services to corporate, non-profit, and government organizations including John Deere, U.S. Department of Energy, Textron, Electrolux, Augusta University Health, State of Georgia, U.S. Marshals, and many more.

Dr. Furman is a faculty member and former assistant dean at the James M. Hull College of Business at Augusta University in Augusta, GA. Prior to becoming an Assistant Dean, Dr. Furman served in multiple roles within university career centers at Augusta University, Johns Hopkins University, The University of Georgia, and Emory University.

Dr. Furman was recently awarded “Faculty Member of the Year” by the Augusta University Student Government Association, designated as a “Top 10 in 10 Young Professional to Watch” by the Augusta Metro Chamber of Commerce, and nominated for Georgia Trend Magazine’s “Top 40 under 40”.

Dr. Furman obtained her Doctorate of Business degree and Masters of Science degree in Professional Counseling from Georgia State University and her Bachelor of Arts degree in Psychology from Susquehanna University. She is a National Certified Counselor (NCC) and has obtained multiple certifications to administer assessment tools that measure behavioral styles, emotional intelligence, leadership development, and career development to name a few.

Dr. Furman was especially knowledgeable and I loved her engaging presentation style.

Early Bird Registration by February 7th: $945

After February 7th: Registration Fee : $995
2 or more from same organization: save $50 on each registration


Registration/Cancellation Deadline: February 28, 2020
Cancellations received after the February 28th deadline will receive a credit towards a future workshop.